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Araks

Araks

Posted 26/01/2012 January 2012
Having honed her skills at the likes of Marc Jacobs and J.Crew, Central Saint Martin’s graduate Araks Yeramyan harnassed her entrepreneurial spirit and launched her eponymous lingerie collection, ‘Araks’, in Spring 2000.  Eschewing the elaborate detailing and underpinnings of familiarly overtly sexy underwear, Yeramyan’s collection is suitably pared down, comfortable and stylish, the thinking woman’s lingerie if you will. “It really fits a woman who has her own sense of herself, and wants her lingerie to match her personality…it’s pretty and people feel beautiful in it”.

Having honed her skills at the likes of Marc Jacobs and J.Crew, Central Saint Martin’s graduate Araks Yeramyan harnassed her entrepreneurial spirit and launched her eponymous lingerie collection, ‘Araks’, in Spring 2000.  Eschewing the elaborate detailing and underpinnings of familiarly overtly sexy underwear, Yeramyan’s collection is suitably pared down, comfortable and stylish, the thinking woman’s lingerie if you will. “It really fits a woman who has her own sense of herself, and wants her lingerie to match her personality…it’s pretty and people feel beautiful in it”.

Stylish celebrities espousing the Araks look include Sarah Jessica Parker, Kirsten Dunst, Michelle Williams, Liv Tyler and Sophia Coppola, who famously clad Scarlett Johansson’s posterior in Araks lingerie in the opening scenes of Lost In Translation. Working predominantly with natural materials such as cotton crepe, silk chiffon and cotton shirting, designs are based on the principle that a woman’s beauty should be effortless, with lingerie that enables her to look “perfectly put together with almost no planning whatsoever”.

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