HOW WOULD YOU DESCRIBE YOUR LABEL’S DESIGN IDENTITY?
“Hermès for the tumblr generation”, as quoted by The Fader Magazine. The name Milleneufcentquatrevingtquatre is our year of birth: Amélie Charroin, 09/02/1984 and Marie Colin-Madan, 17/09/1984. We share a passion of textiles, pattern making and painting and create collections of printed square scarves, mainly in silk but also in cotton and modal cashmere. Our images are produced mainly by hand, by drawing and painting.
WHAT IS YOUR DESIGN PROCESS?
There is an initial long period of research, to sort through all “the materials” that we constantly garner: everyday life inspirations and the culture that surrounds us (movies, concerts, exhibitions, books, food, everything!) We mainly paint and draw but we also use mixed techniques, combining digital with manual. We have carefully selected our suppliers and we check and personally sew labels on each scarf. We silkscreen the presentation boxes and a “how to wear” card by hand in our studio.
“Mes tableaux sont l’expression la plus franche de moi-même.” “My paintings are the most honest form of self-expression” FRIDA KAHLO.
THE DEFININNG MOMENT THAT PROMPTED YOU TO CREATE YOUR OWN SCARF LABEL?
Thanks to a Who’s Next blog contest, we won a corner space in the January 2010 Who’s Next tradeshow. That’s when everything came together and it really cemented the beginning of the label – it’s been crazy since then!
WHAT DO YOU ENJOY ABOUT WORKING WITH YOUR FRIEND?
It’s sooo amazing to share an adventure like this with someone close!
HOW DO YOU SHARE THE WORK? IS IT AN EVENLY SPLIT PARTNERSHIP OR DO EACH OF TAKE ON PARTICULAR RESPONSIBILITIES? DESCRIBE YOUR TYPICAL WORK DAY?
We work all day long at the studio. We paint, we draw, we sew, we silkscreen, we prepare orders… We do as much as we can by ourselves, working closely, together on the same big desk, focusing sometimes on same things and other times on different ones… We also go around to visit our subcontractors and to search and meet new ones according to the needs of our new projects.
TELL US ABOUT YOUR STUDIO SPACE? WHAT DO YOU LIKE BEST ABOUT IT?
We share a big studio with cartoonists, architects and booksellers where each team has its own space. There is a great working spirit! We also love the recent addition of a bay window and that we can now admire the beautiful view of the neighbourhood while we work. Read more