South Korea’s fashion scene is expanding rapidly, not just only in its home country but it has begun to trickle steadily into the UK and Europe as we become more drawn to K-Culture.

K-style has an aesthetic that bridges the gap creative innovation and casual, street style influences, and one urban label Conichiwa Bonjour is the latest exclusive brand to Garbstore.

With one eye firmly on parodying popular culture and parodying well-known logos, and the other on producing casual outerwear, the label champions small production techniques to produce their comfortable yet basic staple pieces. Their logo sweats referencing American Ivy League colleges replace the last letter with a Japanese kanji to add their own sense of humour with a graphic twist.