Bootleg is Better

Bootleg is Better

Bootleg is Better

Renowned Canadian skater Avi Friedman AKA Avi Gold first took interest in street culture after being influenced by his older brother, spending time in downtown Toronto and travelling through Europe. This exposed him to a variety of sources such as magazines, mix tapes, skateboarding videos and rap videos that opened his eyes to a whole new world and put Avi Gold well ahead of time. After launching an online publication with a group of friends and helping to launch Vancouver and New York-based Sneeze Magazine, Avi Gold has now gone onto launch cult Bootleg is Better.