Brand Feature. 'Lightning Bolt USA'

Lightning Bolt is a pure source of inspiration. Lightning Bolt believes that surf is more than just a sport ? it is a way of life, a way of mental and physical self-development, where there are no winners or losers. Whoever surfs always wins in regard to humbleness, companionship. Surfing developes self-knowledge with physical and psychological abilities essential to one?s daily life. Lightning Bolt believes that each wave is a life lesson. Lightning Bolt is inspired by the true spirit of surfing and its riders? lifestyle, a soul surfer approach and a free rider state of mind. Lightning Bolt was one of the first heavy-hitter surf companies back in the early ?70s. Born from legendary shapers Jack Shipley and Gerry Lopez, surfers knew they were getting quality product and flocked to Hawaii to get their hands on Lightning Bolt boards and apparel. Though the presence of Lightning Bolt fell off the radar after its hay-day, Lightning Bolt has lived on and prospered in Europe for the past 20 years. Jon Paskowitz, now president of Lightning Bolt, witnessed the growth and success of the company firsthand in his youth. Now two years into the re-launch of Lightning Bolt in the U.S., there?s none better than the legendary Paskowitz name to re-establish the hype and put Lightning Bolt back on the map. We sincerely hope that The guys at LB bring back some of these classics!