Brand Focus: Rejina Pyo

Brand Focus: Rejina Pyo
Brand Focus: Rejina Pyo
Brand Focus: Rejina Pyo

Brand Focus: Rejina Pyo

The past year has seen London based designer, Rejina Pyo, go from strength to strength, producing must-have collections that have been seen on some of the world’s most stylish women. Based in London, we caught up with Rejina to hear more about herself and the brand. Can you tell us about how the label started? After finishing my MA at Saint Martins, I worked under Roksanda as her first assistant designer, gaining experience and knowledge and insight on how to run the business side of the brand. I won the Hans Nefkens award and was encouraged by the response to this and to my graduate collection to start my own brand. I decided to take a chance an go for our it in 2014 and launched Rejina Pyo. Who is the Rejina Pyo woman? She is a confident woman with a strong sense of personal style. She is less moved to dress for trends and more by her own mood and creativity. The Rejina Pyo woman values design and functionality, she invests in quality pieces that can be worn season after season and re-imagined to suit multiple occasions. How would you sum up the brand in 3 words? Playful, Elegant, Effortless Would you be able to tell us about the influences behind the SS18 collection? I was thinking about different roles that woman play in their lives inspired by the photographic series "The Brown Sisters" by Nicholas Nixon who photographed his wife and her sisters every year for over 40 years. The photos show the women aging and their relationships to each other evolving. I wanted to build a collection for women of all ages that would feel fresh, comfortable and wearable with the laid-back attitude of "nonchalance" that the women display in these photographs.  The palette was inspired by the paintings of Milton Avery. What are your go-to wardrobe staples? Jeans, Trench Coat, Blouse Do you have a signature style? I love to mix pieces from my brand with Vintage and designers and some pieces from Junya, Comme des Garcons and JW Anderson. Your hero pieces from SS18? I love the Hazel Trench and the Miriam wrap dress. Where in London do you feel most inspired? In Alexandra Palace near my house, or visiting exhibitions at the Tate and smaller contemporary galleries. How would your ideal weekend be spent? Going for breakfast with my family, visiting galleries and seeing friends. Go to weekday dinner? Whatever my husband Jordan Bourke is making - he's an amazing chef I am VERY lucky. Favourite London hotspots?  ​The Palomar and Luca What’s on your playlist right now? I love 80's music :) Netflix binge boxset recommendation? Its HBO but I love Game of Thrones! I also loved Big Little Lies and Amazon's Transparent.​ Top travel tips for this summer?  Explore new places and wear sunscreen. What’s next for Rejina Pyo? Working on expanding the brand to new categories. My dream is to to menswear, Kidswear even housewares! What do you think about Notting Hill? I love to vintage shop along Portobello market, obviously the architecture is beautiful as well. Why Couverture? There is a great mix of contemporary designers that feel young and modern - which is great to have in Notting Hill.