Folklore

Introducing Folk; initially serving menswear alone, the London-based brand's standalone womenswear line was launched for Autumn/ Winter 2012 in response, probably, to demand from the wives and girlfriends of the men of the UK creative industry, for whom the brand has almost become uniform.

Folk is for those in the know, presenting perfectly simple staple pieces, 'understated-with-a-twist' and added quirky details that take a keen eye to spot. Rather than being led by seasonal trends, distinct design identity allows Folk to focus on creating simple garments made incredibly well, offering understated luxury at its finest without compromising on style.