Introducing Rujuta Sheth

This year we welcome our first season with Rujeta Sheth’s ethically conscious womenswear label. Having launched in 2014, Rujeta explores sustainable and traditional textile techniques found throughout India to create a line of contemporary cross-seasonal clothing. Inspired by her experiences travelling throughout India and around the world, her pieces are created with refined, adaptable silhouettes, naturally light fabrics, vibrant patterns and intricate embellishments typical of old-world production. Rujeta experiments with a diverse range of traditional production techniques to create her own textiles and prints including hand woven Khadi fabric, organic cottons and silks, appliqué and embroidery. Unique prints are created using hand block printing, rich natural dyes and manual dying processes such as Japanese ‘Shibori’ resist dyeing. In an ethical fight against the demands of commercial manufacturing, Rujeta and her team provide rural Indian communities with fair work and training in handloom and textile production. Through utilising artisanal production methods, the label promotes a strong movement towards low wastage sustainable manufacturing practices as well as supporting age old cultural industries.