Brand Focus: You Must Create

Brand Focus: You Must Create
Brand Focus: You Must Create

Brand Focus: You Must Create

Now in their second decade, London-based YMC are back with their latest offering for AW17. The label known for its understated, timeless designs draw on subversive music, art, vintage militaria and work-wear with a keen eye for detail and emphasis on texture, colour, print and with a strong creative spirit. Highlights from this latest drop include the Maze Crew Neck, an Italian-made sweater with distinctive graphic motif, knitted in soft mohair and the Doc Savage Shirt, a utilitarian style with button opening.