London Fashion Week

London Fashion Week
London Fashion Week
London Fashion Week
London Fashion Week
London Fashion Week
London Fashion Week
London Fashion Week
London Fashion Week

London Fashion Week

Hiii I?m Felicite the Couverture intern, I am a fashion and textiles management student at Nottingham Trent and I have been at Couverture since August. and I?m absolutely loving it! The experience I have been gaining is brilliant?actual valuable experience (compared to the usual mundane photocopying or filing chores that come hand in hand with work placements)! I will be off to the Big Apple in January for another work placement; I know I will miss the homely atmosphere of this place hugely. So the Couverture team have been really busy the last few weeks, all of the new A/W ?11 stock has been flocking in, new stuff is coming in most days and the rails are filling up with all the lovely knitwear and woollies?I wish I had more money; I?m thinking about Christmas Presents already! We?re just finishing off the S/S ?12 orders so it has been hectic with studio visits, fashion weeks, line sheets and endless scouring of lookbooks. London Fashion Week at Somerset House was the main event of the past few weeks for me. I couldn?t believe it when I was told I was going. It was something I had always wanted to do but never thought I would have the opportunity, especially have it handed to me! It was the most mesmerising experience! I actually found it quite claustrophobic but it was definitely an unforgettable and worthwhile experience. There were beautiful people everywhere, men putting make up on in the courtyard, film crews and photographers poised at the ready for any celebrities or fashionistas and the sun was shining. The whole experience was really interesting, especially to see what designers have to go through and how tough it can be for them, and also the amount of competition that is out there. I guess it?s about making yourself stand out in some way but without leaving a bad impression. You have to make yourself seem unique. In contrast to the London Fashion Week Exhibition Emily (the Couverture owner), Hayley (the Couverture buyer) and I went to see a couple of our international designers in their London showrooms last week?it was all very captivating. The first showroom we visited was the Local studio which was in Marylebone Village. It was very picturesque; set in a little courtyard through an old cast-iron gate, ivy growing up the walls and authentic wooden window frames, it didn?t seem like we were in central London. The studio itself was open plan with wooden floor boards, painted brick walls and the original fireplace; all very cool. We were greeted so nicely by the showroom manager Jane and her assistants who sat us at a traditional oak kitchen table and offered us tea and coffee. I just couldn?t get my head round fact that I was sat in a designer showroom browsing through next seasons clothing helping to decide what would be in the shop next summer, whilst being served coffee!!  Proper coffee I will add, which came on an ornately arranged tray, with roses, rustic sugar cubes and a selection of biscuits! The collection was lovely, not entirely my cup of tea but I would still be tempted to buy, there were some lovely summer dresses. The studio visit was such a good insight into the buying side of fashion, and it gave me another view point to see the business from.  Although it was a valuable experience it was also extremely enjoyable as well, I could get used to it! The second showroom we paid a visit to was Humanoid?s. Again it was very stylish; located in the basement of some modernised office in Holborn and near the kitsch Central St Martin?s building.  It also had a very plush interior; wooden flooring, vintage tables and chairs and innovative concepts for clothes rails, it was quite inspirational! All the clothes were incredible, right up my street! I?m gutted that I won?t be at Couverture when they arrive next year. I will have to save my pennies and maybe make a purchase or two online. Maria, the UK agent for Humanoid was so helpful and had a figure to die for. If we weren?t sure about an item she would just try it on and make it instantaneously look good. The showroom had cool ornaments everywhere; plastic heads to hold the sunglasses, what looked like meat hooks for the scarves, Humanoids anniversary book?everything! We sat on what looked like old wooden school chairs that were painted in pastel colours; they reminded me of primary school! All in all the last few weeks have been a great learning curve; I have been able to see the industry from many different angles which has given me a better perspective on it. I am now more understanding of a designer?s perspective and how hard it must be for them. And from a buyers perspective it isn?t all glamour and shopping, there is a lot of hard work that has to go in; chasing up orders, amending them and many visits....