New Recruit: YMC

New Recruit: YMC

If you’re sitting there thinking ‘Well, it’s about time I got some YMC!’- you’re not wrong.  The time is now. The London label was a product of the demand for functional, minimalist garments that dedicate real energy to wearability alongside timeless style. ‘You Must Create’ took the quote from industrial designer Raymond Loewy as more than just a shared namesake for the label, but a brand mantra.  Founders Fraser Moss and Jimmy Collins believe in dedicating themselves to continuously creating clothing that breeds innovation and refined sophistication.  Mission accomplished.