Q&A : GUR

Q&A : GUR

Q&A : GUR

RUG by GUR is a Portuguese collective of weavers inviting artists to express themselves using the format of the humble Portuguese kitchen rug. Established in 2013 GUR aims to express and expand on contemporary artistic forms using materials and artisanal techniques used throughout Portuguese history and culture. Now at Couverture for the first time, we meet the designers behind the collection and invite them to tell us a bit more about their work. Tell me about the designer/ the creative behind the label? My name is Célia, I'm from Viana do Castelo, a small town in the north of Portugal witch is very rich in tradicional handcraft, but I have been living in Porto for some years. At a young age in Viana you could feel unfulfilled with the options that a small town can present to you. In order to pursuit my interest in design and art I moved to Porto to study. Where I went to college in Graphic Design, and later took a masters in Drawing and Printing Techniques in the Fine Arts School, where I worked for five years as a technician at the school's print studio. During this period my work was to support classes, help students and work directly with artists in order to produce print editions. I feel that this influenced a lot of what I do today with GUR. Although I have always worked as a creative, with drawing and design, the techniques and crafts behind the objects have always attracted me since a very young age, mostly because in my hometown I was surrounded by them and I started to learn some on my own. The manual interaction of your body into the process of creating something with your hands brings me much pleasure. At first I found that desire satisfied when printing for artists and now I have that same pleasure while making rugs for artists. How would you describe your personal style, artistic style or in fashion? If is fashion: I never thought about it :-) I guess I can say that I have a minimal layers style. You are based in Porto, Portugal, tell me why you chose there? I was born in Viana do Castelo a small town close to Porto, I moved to Porto when I was 16 to study design, since then I have grown to love the city. I feel very comfortable here with all my friends, my dog and cat in a nice down town apartment and is also close to GUR workshop in Viana do Castelo where I have to go very often. Why did you choose to be stocked at Couverture? What attracted you? At first the nice selection of handcraft designed objects, but then all in general is a shop very complete in good taste.  What’s your favourite thing about Couverture? That is so diverse, you can go from a beautiful rug ;-) to a lovely dress in one mouse clik. What was the inspiration behind the collection/season? All GUR rugs are collaborations with different artists, although I make the selection of who is collaborating then I only support during the process of finding a final design to produce, they are free to design their own ideas, my limitations to them are only technical when the design is not suitable of weaving in our hand looms. What would you say are the key pieces for this season? What should we be buying this season? I don't produce by season, but during this year very exciting new collaborations will happen.  What do you feel are the benefits of selling in an independent boutique such as Couverture, as opposed to a department or standalone store? I think the appreciation to what you produce with so much dedication can be more appreciated in an independent store, the contact and relation to the product is more close. You know that the public are looking to find authenticity in the products of independent brands that produce in small scale. What are your favourite spots in West London (if you know any)? Now is Couverture Store. ;-)