The Next Step: Dynamic Cushioning System (DMX) Exhibition Launch

The Next Step: Dynamic Cushioning System (DMX) Exhibition Launch Thursday 5th October – Thursday 7th November 2017 Paying tribute to relationships past and present, Garbstore have collaborated with Reebok on a series of exhibitions designed to celebrate the sportswear veteran’s multi-faceted history. Each will demonstrate a different layer of its past and future, from its heritage roots to new exclusive product launches. The Next Step: Dynamic Cushioning System (DMX) is the second instalment of the series, focusing on the years between 1998-2002 when Reebok was experimenting with the development of their new technology, DMX, an abridgement of “Dynamic Cushioning System”. Originally conceived as Energaire in 1989, it was a concept devised to cushion each step through the power of moving air. This progression chartered a whole new phase in Reebok’s history and demonstrates the constant quest for innovation and their commitment to pushing the boundaries of performance. For one month only, Garbstore.ten are proud to showcase a carefully curated collective of the experiments undertaken during this period. Never seen before footwear prototypes and apparel will be unveiled, honouring the evolution of the brand whilst simultaneously celebrating the future.