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YMC

Heroes Coat Black

Description

Inspired by the philosophy of industrialist Raymond Loewy, London based label YMC believe that ‘You must create your own design style’. Using this philosophy, YMC generated a brand focus of ignoring changing trends in favour of creating durable pieces. The Heroes Coat fits in a classic cocoon style and is constructed with a boucle weave. The  simple design is detailed with corozo button front closure and two side entry bound pockets.

- Exposed raw edge seaming

- Side entry pockets

- Relaxed fit

- Button front closure

- 100% polyester

- Black


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YMC UK

Verging on nearly 20 years of developing and evolving their unique style, YMC or You Must Create is a British fashion house founded by Fraser Moss and Jimmy Collins as a response to increasing demand for functional yet stylish clothing. 'You must create your own design style' is the philosophy of industrial design pioneer, Raymond Loewy, that is the driving force behind YMC's identity of fresh menswear pieces and their androgynous womenswear that has a subtle dose of femininity. Each season their collections provide wearable and distinctive pieces that are not led or influenced by seasonal trends meaning that they will last for seasons ahead.

Shop more YMC here