Meg Company's original brand, Monitaly was launched in 1997, which took over the spirit of Meg Company's earlier brand, Hello Hello Clothing. The name Monitaly is made up of the designer's favorite things, which is the name Monica (designer's daughter's), Military, and Italy. Monitaly's motto is vintage detail, quality and comfort. Monitaly has developed as the brand imports any kind of culture, in an out of box kind of way. The brand's mission is to touch hearts with people who wear these clothes, and to keep growing.