TID is the Swedish word for “time" and accordingly TID strives to offer iconic products with genuine value over time. With a limited range of unique pieces, TID produce striking products to wear everyday.
Through products and creativity, TID explores the notion of time and reduces the functions of a watch to the barest of essentials - an easy-to-read dial, adjustable straps attached without tools, and an oversized crown characteristically facing left for comfort.
On one hand TID sets out to make iconic watches to wear through shifts in times and styles. On the other, TID acts as a canvas for artists, thinkers, writers and visualizers to conduct research on the subject of time.