Seeking to express Japanese culture beyond sushi and anime are LA based brand b.Eautiful. They launched in 2018 and produce ranges of graphic tees which feature artwork from designers, musicians, filmmakers and other creatives. Their most recent collection features work from Japanese art and video director Hideyuki Tanaka’s hit cartoon ‘Super Milk Chan’. Tanaka’s notable collaborations also include Marc Jacobs’ line Heaven by Marc Jacobs. Our b.Eautiful collection further includes collaborations with artists such as animator Masako Hirano and illustrator ancco.