Verging on nearly 20 years of developing and evolving their unique style, YMC or You Must Create is a British fashion house founded by Fraser Moss and Jimmy Collins as a response to increasing demand for functional yet stylish clothing. 'You must create your own design style' is the philosophy of industrial design pioneer, Raymond Loewy, that is the driving force behind YMC's fresh menswear pieces. Each collection provides wearable and distinctive pieces that are not led by seasonal trends meaning that they will last for seasons ahead.