Contemporary womenswear label SIDELINE was launched in 2014 by Ellen Brookes, a denim specialist, trend consultant and lover of all things blue. With a background in casualwear design gained in the States and the UK, Brookes decided to launch SIDELINE as something she could control from start to finish. Each season SIDELINE delivers understated designs with subtle, minute detailing and focus on woven indigo fabrics that are cleverly cut to give everyday clothing a unique aesthetic.