Tokyo-based fashion brand Minä Perhonen was launched in 1995 by Akira Minagawa. A master at fusing Finnish-inspired aesthetics with Japanese craftsmanship, each season has its own timeless appeal. Managing to embody both simplicity and statement, Minä Perhonen's collections elude seasonal trends, focusing instead on intrinsic attention to detail; buttons are often individually hand finished or hems intricately scalloped; in order to create 'special daily clothes' instead of 'clothes for a special day'.