Soeur
Founded in Paris in 2008 by sisters Domitille and Angélique Brion, Soeur is a French womenswear brand rooted in a shared vision of practical femininity, thoughtful design, and emotional connection. The brand name Soeur, meaning "sister" in French, speaks to more than just the relationship between its founders. It reflects the Soeur brand’s guiding principles of warmth, inclusivity, and intergenerational appeal. Soeur designs clothing that resonates across age groups, offering Soeur clothes that fit seamlessly into real lives and real wardrobes.
Domitille Brion, with a background as a stylist at Bonpoint and co-founder of Bonton, brought with her a sensibility for clean lines, subtle details, and a sophisticated colour palette. Angélique Brion’s experience in psychology and marketing research informed Soeur’s customer-centred approach, grounding the Soeur fashion visual storytelling in emotional clarity. Together, their shared values helped to define a brand that balances structure and softness, with clothes that feel familiar from the first wear.
Since its inception, Soeur has grown steadily. From its first shop in Paris to an international presence across the UK, Spain, Korea, and most recently Italy, the brand’s reach continues to expand. A growing team of expert designers has brought further refinement to the Soeur collection, allowing for focused development across categories such as shirts, trousers, outerwear, and knitwear. Today, Soeur stands as a confident presence in contemporary womenswear, practical, thoughtful, and grounded in everyday life.
Key Design Features
Soeur’s design language blends Parisian sophistication with Scandinavian minimalism and English tailoring, woven together with subtle nods to Indian textiles and craft. The result is a collection of understated staples that draw on multiple influences without becoming trend-driven. Instead of leaning into seasonal extremes, the brand refines its classics, such as tailoring a jacket more precisely, softening the collar on a shirt, or introducing new materials into familiar silhouettes.
Garments are designed to be worn across seasons and situations, always with an emphasis on longevity. The brand uses natural fibres as a starting point, with 100% cotton, 100% wool, and carefully sourced linens making up the foundation of many pieces. Where synthetic fibres appear, they’re chosen for function, such as adding stretch to trousers or durability to outerwear. Production takes place in specialised workshops, many of which the brand has partnered with for over five years, ensuring a level of consistency and quality that’s visible in every piece.
In keeping with its sustainability commitments, Soeur has made significant changes to the way its garments are designed and produced. As of Spring-Summer 2025, over half of the Soeur collection is made up of eco-responsible pieces, and 70% of garments use mono-materials to make recycling more feasible. The brand is also a member of the ICS (Initiative for Compliance and Sustainability), with 95% of its Tier 1 suppliers audited and a roadmap in place for greater supply chain transparency.
Each Soeur collection is shaped by the same values, restraint, comfort, function, and continuity. The pieces don’t shout for attention. They offer quiet confidence and reward repeat wear.
Key Products and Collections
At Couverture & The Garbstore, we focus on Soeur’s staple categories, shirts, Soeur trousers, outerwear, and soft knitwear that form the centre of a considered wardrobe.
Among the brand’s classic staples, the Buffalo Top and Namaste Vest stand out for their soft structure and layering potential, sitting easily under heavier outerwear or over a simple shirt. Soeur trousers are another core strength, particularly the Gaspard and Vernon styles, which offer clean lines and comfort without sacrificing shape. The Bernudes Shirt exemplifies Soeur’s approach to shirting, neat, well-cut, and quietly distinctive in finish.
The brand’s outerwear often sits at the junction between masculine tailoring and easy layering, offering transitional pieces that function across climates. These Soeur coats and Soeur jackets are designed to slot into your wardrobe and remain relevant year-round. Knitwear also remains a key draw, especially in cooler months, with soft wool pullovers and button-up cardigans rendered in subtle tones.
Explore our full edit of Soeur clothing online, where you'll find essential Soeur shirts, wide-leg trousers, and knitwear built for everyday dressing.
Styling and Similar Brands
Soeur’s soft-focus aesthetic pairs well with other brands in our collection that favour function and restraint. Style a crisp Bernudes Shirt or Buffalo Top with wide-leg trousers from Rachel Comey or YMC for a balanced take on masculine and feminine lines. During colder seasons, layer with outerwear from Bellerose or 7115 by Szeki, two brands that share Soeur’s commitment to understated dressing.
Knitwear from Extreme Cashmere or cotton layers from Baserange offer subtle texture alongside Soeur’s simple silhouettes. For an off-duty look, add practical footwear from Salomon to bring in a sport-utility edge.
Cultural Impact and Collaborations
Soeur has expanded its cultural reach through thoughtful collaborations and a consistent presence in the fashion space. By choosing advertising spaces like metro stations and newsstands, the brand keeps itself visible in everyday contexts, a conscious move that reinforces accessibility over aspiration.
Collaborations with figures such as Leandra Medine Cohen and brands like K-WAY and J.M. Weston have allowed Soeur to experiment with technical fabrics and new silhouettes while staying close to its core identity. These limited projects give shape to the Soeur brand’s long-term vision, growing responsibly, without sacrificing purpose.
Soeur represents a quiet confidence in dressing, clothing that works around real people and places. With thoughtful fabrics, enduring cuts, and a palette rooted in natural tones, the brand’s pieces are made to integrate seamlessly into your wardrobe. Explore our full range of Soeur womenswear in store or online at Couverture & The Garbstore, with new season Soeur dresses and Soeur denim jackets available to shop now.
