Hi Anna! Thanks for sitting down with us. To start, could you tell us a bit about your backgrounds and how you came to meet?

First and foremost we are two friends that met at high school in New Zealand, we have come and gone in each other's lives over the years but what always brings us together is a shared vision of what we wanted to do professionally, to create a company and work environment which allows us to design, build a team, and create products we could be proud of. 

… and when was the idea for BAINA realised?

We both regularly discussed what we no longer loved about working within the fashion industry and spent some years working for a beautifully made furniture manufacturer in Melbourne. It opened our minds to working outside of fashion, something that was equally brand lead and beautiful, but seasonless and inclusive. Towels were something we both felt we could passionately speak to, we both share a love of bathing and felt there was no towelling that spoke to our personal aesthetic. So BAINA was created.

Where do you draw inspiration from when designing each range?

We take inspiration from many avenues. We look at architecture, interior design, art and nature, always with a focus on colour theory.

Fashion plays a large part in our design process as this is our first language, it is what we are most familiar with. We have come to learn that even the smallest of details can evoke a certain feeling and spark an idea worth exploring. We also design in a way that works back to what already exists in the collection, as we launch new colours and designs you will see every towel has a place, and serves a different aesthetic, whilst still remaining distinctively BAINA.