MEDICOM TOY was founded by Tatsuhiko “Ryu” Akashi in 1996 and has been changing pop culture ever since. Specializing in vinyl figurines, the brand has gone on to produce limited-runs in collaboration with a huge number of pop-culture icons such as Peanuts and Hello Kitty, many of which have become highly collectible. With the ultimate goal of encouraging self-expression, this Japanese label remains a cult classic beloved by many.