In 1970’s California, a subsect of mountaineers were pushing the boundaries of their sport, emphasising speed, agility and finesse to formulate a new style of climbing.
Dubbed ‘Stonemasters’, one of these climbers was Mike Graham, whose keen eye for design led him to address the needs of his peers for durable apparel that allowed flexibility and ease-of-movement.
Outdoor-focused
A desire for the outdoors has been a core impetus of Gramicci. When Graham founded the label in 1982 , he was to offer outdoor-focused activewear with a basis in functionality.
Design elements were compiled from various sources to become core features of the products; this included a diamond-shaped gusset taken from Kung Fu uniforms to allow unencumbered mobility, while backpack straps inspired an integrated webbing belt which kept trousers secure and could be adjusted with only one hand.
From The Mountains To The Streets
Having firmly established itself as a go-to name in the sphere of outdoor activity brands, Gramicci has since found favour with a wider, more fashion focussed audience. Its hardy aesthetic, relaxed silhouettes and practical designs have seen it become a casual style staple, and collaborations with brands as diverse as Brain Dead, White Mountaineering and Taion have cemented its transition from the mountains to the streets.
Journal
Blog posts
Talk Discuss Ramble: Lil Wong Bakes
We sat down with baker Sam Wong at her home to talk cakes, bakes and everything pandan. Wearing the Noragi Shirt in Pink from TDR, she spoke about the influence of her parents in the kitchen, the pursuit of the perfect chiffon sponge, and how heritage shapes her flavour-first approach. For her, TDR stands for ‘Time Doesn’t Rest’ - a nod to the pace and patience behind every bake.
Talk Discuss Ramble: Tomas Gittins
We sat down with Manchester-based artist Tomas Gittins to talk painting, exhibition spaces and the energy that brings a show to life. Wearing the Nep Denim Jean and Type 1+ Jacket in Rinse from TDR, he spoke about working across mediums, painting faces that spark joy and making art that people can relate to. For him, TDR stands for ‘The Daily Routine’ - a reminder to set yourself goals and keep evolving.
Talk Discuss Ramble: Rich Sinner
We sat down with London-based tattoo artist Rich Sinner at Studio Almost to talk design, style and self-expression. Wearing the Noragi Jacket in Navy and Nep Denim Jean Rinse from TDR, he spoke about making space for creative risks, building something of your own, and what TDR means to him. Watch the full video below to find out more.
