Gramicci

Gramicci was founded in 1982 by Mike Graham, a climber from California who had made his name in the legendary Yosemite scene of the 1970s. As a member of the Stonemasters, a freewheeling group of climbers known for their technical skill and DIY spirit, Graham was part of a generation that reshaped American climbing culture. Dissatisfied with the clothing options available at the time, he set out to design something better for the physical demands of vertical rock routes. The result was the first true climbing short, made from durable canvas and cut to allow full range of motion – the original Gramicci G Pants soon followed by the G-Shorts.

Gramicci’s defining features were born out of necessity. The brand introduced a diamond-shaped gusset at the crotch to allow 180-degree leg movement, as well as an integrated nylon webbing belt that could be adjusted with one hand. These now iconic details first appeared in the original Gramicci G Shorts and later the G Pants, styles that would become staples not only for climbers but for surfers, skaters, and eventually the streetwear crowd. The name Gramicci itself was a tongue-in-cheek invention, a nickname Graham gave himself during a faux all-Italian climb in Yosemite, and it stuck.

Through the 1980s and 1990s, Gramicci clothing built a reputation for practical design with an offbeat personality. Even as trends shifted, the brand remained focused on functionality and comfort. Though it saw a dip in visibility in the early 2000s, Gramicci was experiencing a resurgence thanks to its Japanese offshoot, which took the brand’s DNA and reimagined it with a fresh focus on storytelling and elevated quality. Today, Gramicci stands at the intersection of outdoor gear and lifestyle wear, with a legacy that continues to influence both streetwear and technical design.

Key Design Features

Gramicci clothing is best known for turning functional climbing gear into everyday essentials. At the heart of the brand's design language are three core features. First is the diamond gusset, a clever panel of fabric inserted into the crotch of trousers and shorts to allow greater flexibility. This feature was initially designed to help climbers move more freely on rock faces, but it has since become a hallmark of comfort and practicality in daily wear.

Second is the integrated belt system. Most Gramicci trousers and shorts come with a built-in nylon webbing belt and adjustable buckle, eliminating the need for a traditional belt and allowing for quick adjustments on the go. The belt often features the brand's small running man logo, a subtle nod to its climbing heritage.

Third is the use of durable but wearable fabrics. From hard-wearing cotton canvas to brushed twill and stretch blends, Gramicci consistently chooses materials that stand up to movement without compromising comfort. Whether it’s the Gramicci Berkley Pant, the Gramicci Straight Pants, or the Gramicci Ground Up Pant, the cuts are relaxed and roomy in the right places, while tapering or cropping in others to give a more contemporary silhouette.

The brand also leans into thoughtful detailing. Whether it's fatigue-style pockets, carabiner loops, or tonal embroidery, each Gramicci piece serves a purpose. Its approach is design through use rather than overdesign, making each garment feel like it belongs equally on a hiking trail or city street.

Key Products and Collections

Gramicci’s best known pieces revolve around trousers and shorts that blend technical function with casual wearability. The G Pants remain a core style – relaxed in fit, cut from heavyweight cotton, and finished with the signature gusset and belt. For those who prefer a straighter silhouette, the Gramicci Straight Fit Pants and G Pant Straight Fit offer a modern touch. The NN Pants provide a slimmer alternative, and the Loose Tapered Pants bring volume and cropped tapering with large fatigue pockets. Seasonal updates such as the Gramicci Ground Up Pant expand the range of fits and fabrics for AW25.

Shorts continue to feature too, even in cooler seasons. The Gramicci Seersucker Shorts and OG Seersucker G-Short appear alongside swim-ready styles like the Gramicci Swim Shorts and Tide Swim Short.

From trousers and Gramicci pants to t-shirts and outerwear, the Gramicci clothing collection at Couverture & The Garbstore brings together heritage styles and seasonal updates. Explore the full Gramicci clothing edit to find key wardrobe staples that balance utility and style.

Styling and Similar Brands

Gramicci’s blend of functionality and everyday comfort makes it easy to style with both technical and lifestyle pieces. For a utilitarian look, pair the Gramicci Berkley Pant or Straight Pants with shirting from Stüssy or TDR. On colder days, add a heavier overshirt or insulated layer from Service Works, known for its durable workwear-inspired silhouettes.

For footwear, brands like New Balance and Mizuno offer styles that balance outdoor performance with clean, understated design. Trail runners or tonal sneakers bring out the climbing origins of Gramicci while keeping the overall look street ready. Accessories from Sublime, Found Pocket, or Dime, such as bags and caps, help round out a layered outdoor-inspired outfit.

If you're building a wardrobe around movement, comfort, and practicality, Gramicci sits naturally alongside these labels. Shop the full menswear and womenswear ranges at Couverture & The Garbstore for more collections that bring together utility, ease, and well-made design.

Cultural Impact and Collaborations

Gramicci’s original designs have been widely referenced by the next generation of streetwear and outdoor brands. From Supreme to and wander, the integrated belt and gusseted construction pioneered by Gramicci continue to influence how technical clothing is interpreted today. The brand has also collaborated with Japanese labels and stores to bring fresh interpretations to its classics, helping to fuel its international revival. Its presence in the fashion world reflects a larger shift toward function-led design and the continued popularity of outdoor aesthetics in urban settings.

Whether you're climbing, commuting, or simply looking for everyday Gramicci pants that perform without fuss, Gramicci clothing delivers. Explore the latest arrivals from Gramicci at Couverture & The Garbstore and discover a range of shorts, straight fit pants, and fleece layers built for comfort and utility. With new colours and seasonal updates arriving regularly, it's a brand that rewards repeat wear and long-term appreciation. Shop now and bring some practical ease to your wardrobe.