South2West8 was founded in 2003, and forms part of the renowned Nepenthes group of Japanese/Americana umbrella of innovative and aesthetically pleasing, yet functional brands. Launched in Hokkaido, Japan, the brand’s inspiration comes from outdoor pastimes using a selection of heard wearing materials and fabrication. The brand's expanding collection of shirts, track pants and jackets are all created with a utilitarian and outdoor aesthetic, with each piece being designed in Japan and manufactured in the USA.