Reebok and British retailer Garbstore have joined forces for a very special and ongoing partnership. London-based designer Ian Paley takes his main reference point from the “unseen” elements of the original Reebok classics. Each collection between the two brands is a graduation from the last. The ‘outside in’ approach may be more diluted but it allows the collections to be more than just a colour up, a theory of fabrics and how they should go together.
Through their collaboration together, archived models such as the Fury Roads, Aztecs and Pump Graphlite have been brought back and most recently, Reebok and Garbstore have worked together on a Commuter Pack.