Mina Perhonenen

Designed by Akira Minagawa, Mina Perhonen (which translates to “I butterfly” in Finnish) is a Japanese label which draws much of its inspiration from Scandinavia. Playful, hand drawn patterns, relaxed silhouettes and uncomplicated embroidery characterise Minagawa’s brand which ranges from womenswear to homeware. Interestingly, Mina Perhonen created an original tartan design in 2003, which became registered as an official pattern of tartan under the Scottish Tartans Authority. They have also collaborated with esteemed brands such as Liberty London, Repetto, The North Face, Porter and Converse.