Forming A Legacy
Despite continuing to grow in stature and soon occupying a more corporate, international status, Stüssy has always remained in touch with its roots. Well-planned collaborations across multiple industries allowed the label to keep a finger intently on the pulse. Co-branded Nike sneakers, such as the Stüssy SB Dunks and Stüssy Air Force Ones have become coveted artefacts within the space, whilst joint ventures with esteemed Japanese labels BAPE, Fragment Design and Comme des Garçons only served to further the awareness and cult-like appeal held by the brand.
Along with its iconic script logo, repeated motifs like the Stüssy Crown, Stüssy Skull, and Interlocking S logo have pervaded the wardrobes of the young and old alike, seeing the brand transcend generational boundaries and becoming a legacy name within the genre of streetwear. Despite over thirty years in the game, the brand shows no signs of slowing down, continually releasing well-received collections, whilst remaining as relevant and authentic as ever.