Brand Focus
DAIWA: What's the Angle?
Dating back to the 1950’s, Japan’s DAIWA has been an international forerunner in the production of fishing tackle and gear - this then, would serve as a solid foundation for the brand's more recent expansion into more fashion-forward clothing, which seeks to act as a “bridge that seamlessly connects nature and the city.”
Taking various cues from the brand’s historic output, this line recontextualizes more practical and outdoor-centric materials and features, typical of the fishing world; whilst also stepping into more street-level fashion through casual, oversized silhouettes and a focus on everyday wearability.
The result of this sees DAIWA provide contemporary updates to several classic pieces, with one standout example arriving in the form of the Reversible TECH MIL Overcoat – this reinvention of the typical parka style has been imbued with a modernized sensibility, owing to a range of functional features such as a reversible design, durable nylon fabric and a multi-pocket array.
