Born as the in-house label of Japanese lifestyle retailer BEAMS in 1999, BEAMS PLUS has become an established brand in its own right, highly regarded for interpreting classic American menswear with an acutely Japanese flair. The brand’s take on vintage prep has become especially recognizable, with BEAMS PLUS cardigans being a hallmark of its offerings. A string of collaborations with partners including Arc’teryx, Levis and Engineered Garments have also seen the brand further cement its place within the contemporary fashion landscape.