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Born as the in-house label of Japanese lifestyle retailer BEAMS in 1999, BEAMS PLUS has become an established brand in its own right, highly regarded for interpreting classic American menswear with an acutely Japanese flair. The brand’s take on vintage prep has become especially recognizable, although its wide-ranging influences span from workwear and military clothing to more formal styles. Going from strength to strength, BEAMS PLUS has since gained international acclaim and is now carried in select retailers the world over.