Séfr

Founded in Malmö in 2016 by Per Fredrickson and Sinan Abi, Séfr began as a second-hand shop before evolving into a contemporary Swedish fashion label. The brand blends classic menswear references with modern design, focusing on clean tailoring, refined fabrics, and a minimalist sensibility. Its name, taken from the Arabic word for zero, reflects the idea of a fresh start and a commitment to versatile everyday clothing.