C: What is your design process? Is there a particular routine you follow?
R & J: The concept we want to develop is the most important thing for us, once we have it, we do not have a deadline or a number of pieces we want to create. We just want to be free and create. Most of the time we don’t even sketch our ideas, they are just spontaneous thoughts inspired by nature.
C: Could you describe to us the ultimate "Simuero" customer?
R & J: Anyone who loves nature, animals, beauty and objects (not as a material item you only want to possess, but as a piece you want to touch, feel and enjoy).
C: We love the edgy aesthetic of Simuero. If you had to describe your latest pieces in a few words, what would they be?
R & J: Wild, not perfect, magnetic, beautiful.
C: What is your wardrobe philosophy?
R & J: Small independent brands (Spanish if possible) and second hand. If none of this is possible we try to be honest and know if we really need the ítem and if it will be with us for a long time. And mostly, we try to avoid white or light colours as our dog is black.